Released on: July 9, 2008, 6:50 am

Press Release Author: Media Jems

Industry: Computers

Press Release Summary: This is about Penny Power founder of Ecademy pointing out how
we should understand social networks and how its crucial for businesses

Press Release Body: Social Networking will be at the heart of the extremely
competitive business world of the future according to one of the UK's most
influential female entrepreneurs Penny Power. Speaking in a recent interview, Power
claimed that understanding Social Networks as a business tool is now critical and
that whilst graduates of today are well placed to adapt to this new marketing
methodology, "they do not yet know the massive advantage this is going to give them
in the workplace".
In a brief interview last week, Power, who founded of the UK's first social business
network Ecademy ten years ago, urged graduates to use the online skills their
generation had learned to create a brand for themselves that will adapt, grow and
become their anchor in the business world, and eventually their legacy.
"Creating a profile on FaceBook and Ecademy can provide you with leverage and
visibility. Start now, join a Business Social Network, share you story, care about
your reputation, start a Club around your thoughts, Blog and encourage debates,
create a following around what you are passionate about, around you and your
thoughts" advised Power, who was recently nominated for 2008 XL Extraordinary Lives
Award.
"Your influence within a network is fast becoming a required resource. This will be
your point of leverage, your personal marketing tool, it will become your essential
business tool, your Blackberry and your Social Networking Profile will take you
around the world, give you access to great minds and give others access to you."
Power suggested that Conversation Marketing within Social Networks is replacing
Broadcast Marketing and that being immersed in Social Networks provides the
foundation of knowledge, innovation, ideas, business development and critically, is
the place where products can learn to evolve the way the consumer wants them to.
Power predicted that the future would be extremely prosperous for those who could
grasp the full potential of the web in a business context, saying "wait for that
moment that a graduate walks into an interview and shares that they have studied the
company they want to work for and they know what the market is 'saying' about their
product, both the good and the bad things that are being said".
For more information on Ecademy visit www.ecademy.com
Ends


Web Site: http://www.mediajems.co.uk

Contact Details: Jenna Gould on 01603 283 503 or email jenna@mediajems.co.uk